World of X — A Global Navigation Layer for Modern Real Estate

The Journey

Overview

World of X is a major extension of WebLite—PropVR's flagship virtual property viewing platform. It solves a critical problem for large real estate groups:
How do you unify dozens of projects across countries, cities, and neighborhoods into a single intuitive viewing experience?

My role was to conceptualize, architect, and lead the design of this new navigational layer—turning WebLite from a project-level tool into a global portfolio explorer. To deep dive about Weblite as a product offering click here : https://propvr.ai/weblite

Challenge

The Challenge

Real estate groups with international portfolios lack a unified digital experience.
Users often jump between:

Multiple project websites
Inconsistent maps
Different brand microsites
Outdated PDF brochures

The goal was to build a single-entry ecosystem where a user could zoom out to the world, select a country, drill down into a city, and then instantly access any project.

Solution

A 4-level immersive navigation structure

World View
Users can rotate the globe and select any country where the brand operates.
Country View
A clean dashboard showing all cities that host projects.
City View
A visually intuitive explorer that highlights neighborhoods/areas with projects.

4. Project View
Seamless transition into the existing WebLite experience.

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My Role & Contributions

1. Product Strategy

Defined the overall purpose, user value, and brand value of this extension.
Established the scalability model (multi-brand, multi-country, multi-language).
Mapped constraints around performance and device compatibility.

2. UX Architecture

conceptualised the world → country → city → area → project navigational hierarchy.
helped define the interaction model for each level (zoom, hover, focus, transitions).
Simplified the mental model so users always know where they are and what’s next.

3. Interaction & Visual Design

led the designing of card systems for countries, cities, and areas.
led the crafting of navigation patterns with minimal cognitive load.
Ensured smooth transitions between geographic scales.

4. Documentation

directed building full help documentation, including:
- Navigation behavior
- UI guidelines
- Responsive behaviors
Ensured consistency with the broader WebLite design system.

The following video gives an overview of the solution.

Team

Priyanka Bhadauria, Nirmal Kumar (senior designer), Swaroop P (UX designer) , Rohit Singh(product AVP) , Soundharya (lead web developer) Karthik Bhaskaran (Technical Lead)