CASE STUDY — PropVR Website Revamp

Overview

PropVR’s website needed to evolve from a simple product listing into a cohesive platform narrative. As the company expanded into Touchscreen, WebLite, WOX, Sales Tool, and AI features, the website needed a clearer product hierarchy, a unified UX system, and a more strategic content structure.

I led the redesign direction—defining the information architecture, modular page framework, product story flow, and cross-functional alignment to create a scalable, consistent, and modern web presence for a multi-product proptech platform. Check out the official website: https://propvr.ai/

Challenge

The original site struggled with:

Fragmented storytelling across products
No unified product hierarchy
Inconsistent page layouts
Addition of many new offerings
Visual inconsistencies
Pages that didn’t scale well as new products launched

The challenge wasn’t simply “refreshing visuals.”
It was re-architecting how PropVR presents its product ecosystem—so users, clients, and the sales team can easily understand what each product does and how they connect.

Solution

1. Rebuilt Information Architecture

Redesigned the entire site map and navigation to reflect PropVR’s multi-product ecosystem and enable future scalability.

2. Modular Product Page Framework

Created a reusable page structure applied across all products—hero, features, value, use cases, and CTAs—ensuring consistency and clarity.

3. Unified Product Storytelling (WebLite + WOX)

Defined how WOX extends WebLite and structured the content so users understand the global-to-local navigation model.

4. Component-Based UX Patterns

Introduced consistent layout grids, spacing rules, and design blocks to reduce drift and streamline page creation.

5. Responsive Experience Alignment

Standardized patterns for desktop and mobile to ensure seamless behaviour across devices

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My Role & Contributions

As Product Design Lead, I was responsible for:

Information Architecture

Reconstructed the entire site map to reflect the multi-product ecosystem
Defined product categories, groupings, and navigation levels

Page Strategy & Content Architecture

Designed the framework every product page now follows
Structured hero → features → benefits → request callback
Positioned WebLite and WOX within a unified story

UX & Visual Direction

Established layout grids, spacing rules, and component patterns
Guided the design team on consistent visual logic
Created scalable patterns that can be reused across future pages

Cross-Functional Collaboration

Worked with the web dev team to build reusable UI components
Coordinated with product teams for accurate representation
Supported content writers to align tone, clarity, and product value

Team

Anurupa (content writing), Abhirami S (content writing) Shankar Shaylesh (UX designer) , Shruti Tomar (UX designer) Rohit Singh(product AVP) , Harrison (web developer) Karthik Bhaskaran (Technical Lead)